DEFINING THE PROBLEM
Even after being an important platform for students, it is not liked by them. Moreover, using the platform adds to the frustration of the students. After carefully analysing and evaluating the results from the initial research, I was able to define major pain points of the user.
PAIN POINT 1 - CLUTTERED INTERFACE
All the users complained that they could not find what they were looking for easily. They had to spend a lot of time to navigate to the correct page. They felt that the interface was full of textual information which was very confusing at times. After using the website for a while, they felt frustrated and logged off if the task at hand was not important.
"As soon as I opened the website, I felt confused. This feeling was true as I could not complete the assigned task of finding the student schedule for 5 minutes."
PAIN POINT 2 - NO FEELING OF BELONGING AND OLD UI
The students felt like they are visiting some external website as it did not give them the feeling of browsing an internal website. They pointed out that some links are bold, while some are regular and that they could not identify what it actually meant.
"The website has grim and dark colors. It does not feel like the university owns the website. I don't feel at home while using this website."
PAIN POINT 3 - CONFUSING OPTIONS AND NO VISUAL HIERARCHY
Most of the students (current and new) misinterpreted the meaning of options and what they would find inside the links. Student accounts did not have account information and day-to-day schedule was inside the registration option. They use the platform because it is mandatory and spend some time to discover all the options. They also believe that a simpler user interface with important options on the landing page would be helpful
"I was lost. I tried searching for accounts and had to navigate through multiple links. What were they thinking while making this website? Finally found it but such as small table."